PALMIRA®
Boutique Resort & Retail
PALMIRA®
Boutique Resort & Retail
Role
Brand Identity, Art Direction, UI/UX
Output
Identity System, Packaging, Web Design
Year
2025
The Brief
To define a visual identity for Palmira, a boutique resort in Hawaii catering to the modern "slow traveler." The brand needed to transcend typical tropical clichés, positioning itself as a curator of design, relaxation, and high-end retail products.
The Solution
The identity is built on the tension between structure and softness. A rigid, Swiss-inspired typographic grid anchors the brand—suggesting modern architecture and service reliability—while the art direction utilizes high-grain, overexposed photography to evoke the sensory feeling of heat, salt, and nostalgia.
