L'ARTISANAT DES CARTES
(The Craftsmanship of Cards)
L'ARTISANAT DES CARTES
The Craftsmanship of Cards
context
Experimental Publishing / Set Design
location
Concept: Le Théâtre de Béton, Paris
YEAR
2024
The Setting
To ground the conceptual "SS24" collection in reality, the visual identity is photographed within a brutalist French auditorium. This setting creates a dialogue between the delicate, printed materiality of the playing cards and the raw, concrete architecture of the space.
The artifact
The deck is presented not merely as a game, but as ephemeral "seat-fillers," objects left on auditorium chairs for attendees of a fictional presentation, bridging the gap between graphic design, fashion, and environmental context.
